Guys don't wear sunscreen. So I made a Banana Boat campaign targeting guys getting burned...for looking burned. The tagline "Hot Stuff" serves as a triple entendre. It's what you want to be, what you are, and what the product is for.
Guys don't wear sunscreen. So I made a Banana Boat campaign targeting guys getting burned...for looking burned. The tagline "Hot Stuff" serves as a triple entendre. It's what you want to be, what you are, and what the product is for.
